About Drago
Quote of the day
Che il DRAGO sia in e con voi
Image slideshow
.jpg&w=100&h=60;&zc=C;&q=95; "Dalek")
.jpg&w=700&h=300;&zc=C;&q=95;){kind=link}
Mantra
The Samurai Creed
I have no parents; I make the Heavens and the Earth my Parents.
I have no drive power; I make honestly my Divine Power.
I have no magic power; I make personality my Magic Power.
I have neither life nor death; I make A Um my Life and Death.
I have no eyes; I make The Flash of Lightning my Eyes.
I have no ears; I make Sensibility my Ears.
I have no limbs; I make Promtitude my Limbs.
I have no miracles; I make Rightneous Laws my Miracles.
I have no principles; I make Adaptability to all circumstances my Principle.
I have no tactics; I make Emptiness and Fullness my Tactics.
I have no friends; I make my Mind my Friends.
I have no enemy; I make Incautiousness My Enemy.
I have no armour; I make Benevolence my Armour.
I have no castle; I make Immovable Mind my Castle.
I have no sword; I make No Mind my Sword.
Except from Anonymous 15th Century Samurai's Creed.
DRAGO Mantra
DRAGO Mantra
1 - NEWE: NEUE WELT versus Old World
2 - REP: Remix of Pop Culture
3 - BUSHIDO: The Warrior's Way (JAPAN) versus The Bushido's Way (ROMAN)
4 - S GENERATION
5 - SIC (System of Independent Culture) versus SUC (System of Official Culture)
6 - S-STYLE: Street Style
7 - SEECZ & STIKAZ
8 - NUBAS
9 - SHEN
10 - LAMA
11 - MIND SET of the MAINSTREAM of the MINORITIES
12 - BUTTERFLY EFFECT
13 - PLAY vs GAME
14 - HARDCORE OVERGRUNZ
15 - KITTESENCULA
16 - SEVEN SINS of the STREET
17 - GODZILLA TEKNIK
18 - KISS of the DRAGO
19 - CroMagnon
20 - OVERSTATEMENT across UNDERSTATEMENT
21 - KULTURAL NINJA
22 - RE-EVOLUTION
23 - JIHAD BRANDING
DRAGO Mission
In Chinese mythology, the dragon is a mythical creature which almost reaches the status of a demi-God. The dragon has long been a potent symbol of auspicious power in Chinese folklore and art. They are the rulers of weather and water. They had the ability to change fprm, fly, change size and other wonderful feats. The spiritual quality of the dragon is.. (continued)
"S.I.C. - Systema of Independent Culture" is the name given by DRAGO for a new cultural movement which DRAGO has identified and defined. The philosophy of "S.I.C." is the backbone of DRAGO'S publishing, which aims at documenting the state of the art of the 2nd Pop Revolution in the 1st Age of Globalization.
The unifying thread is the letter S, a logo that sums different concepts of the DRAGO brand: system, street, samurai, speed, style, skate, sex, $. S is also a symbol representing the dynamic energy of that spiral, the eternal comeback, the Egyptian ouroboros, the fusion of yin and yang. Partecipating in "S.I.C." are the most interesting Cultural Jockeys - CJ's, united in a Manifesto of autonomy and inner transparency, the vade-mecum of the global mind-set.
Manifesto
Voice of the international mind-set, Drago promotes the ideas and values of the third pop generation (the second has died with the financial crisis), born from the first generation of globalization, a movement which sprung out of a worldwide creative evolution.
Drago is a gatekeeper of a new cultural movement, which at its base is avant-guard thinking, the movement has been labelled by Drago sic!; “sic!: Systema of Independent Culture”.
The Systema represents the remix of pop cul-ture(s), the essence of the combination of the two revolutions in today’s world, street and internet.
Drago brands projects by creating bespoke and strategic cultural platforms, which generate ideas. Drago represents the mainstream of minorities, where under is over and over is under.
Code
— (The blade of the dragon) —
Based upon the seven principles of BuSChIdo, Drago’s code of conduct is practiced by its cultural warriors. This represents and inspires the modus operandi of all our activities:
- SOUL - Every cultural project has a centre
- SYSTEMA - To grow a tree, plant a seed
- CULTURE - The ability to generate culture and trends
- STYLE - Drago identifies new lifestyles, new attitudes, new trends
- DETERMINATION - Completion of projects with honour and sincerity
- CHARISMA - Quality of results
- COURAGE - Risk-taking intelligence and strength
Position
Publishing House of Contemporary Art, Popular Culture, Communication Agency and Trend Bureau, Drago is an organization for the diffusion of art and culture. Drago transforms ideas, trends, events and phenomena, into usable products (B2C). Services payable (B2B), and investment tools for the financial community.
Business View
— (The tail of the dragon) —
At the base of Drago’s activities is our international mind bank, concepts and networks, developed over time, which synthesize various cultural movements. We are cultural miners, going deep into the underground, and we emerge with gems which make history.
The Approach
Drago’s focus is on the client-partner relationship, providing innovative successful work models. Our strength is our in-depth and unmatched knowledge of art, fashion and trends. Drago claimed its unique independence from the system by defining its own space, by establishing its identity, its leadership. Drago speaks directly to the contemporary consumer. Drago is a force in communication.
Modus Operandi
Drago understands the value of action and sideways thinking, providing their clients partners with strategic branding for communication, positioning, and development. Drago's strength is the fluid exchange of creativity and strategic thought, which meet the client's objectives. Each project is part of a unique vision that identifies the qualities and comprehends the importance of being unique to the market.
On the web
