Drago celebrates the most desired and happening city in the world now with the publication of Berlin Calling by Alex Flach. A clear reference to the famous Clash album, “London Calling”, the book proclaims the cultural vitality of a Berlin that, after the fall of the wall, is one of the most interesting vanguard factories in the international arena. Alex Flach’s eye captures this from the bottom renaissance, riding asphalt spraws on his board grip. Snapshots documenting style, attitude, creativity of the Berlin youth. But the artist kept the same famished eye on reality during his various reportage across the world. Always with the same perspective: in the streets, to catch the most interesting signs by the metropolitan youth. An avalanche of emotions, where irony, enthusiasm, freshness melt with fragility and disenchantment. Ten years of images collected in a book that shows
how “Berlin had a positive influence on my work, produced in town or everywhere else in the world. But reveals, also, my love for skate-boarding, photography, music, traveling, friends”. Alex Flach is a German photographer who spends much of his time in the United States where he is embraced by many areas of the streetwear, skateboarding, and contemporary trend-setting community. He is in a unique position to sample the wares of those next-big-things as they water their first seedlings. Though he does not claim to recognize which will and will not survive the harsh winters and commercial predators, he strives to document the ensuing generations ideas and the droplets of potential torrent.