Why Style was formed in Rome in 1996 when the members of the graffiti crew The Riot Vandals joined forces with the Italian urban artist Sc. They shared a common background in the street. Both participants and observers they played a role in the show of urban capitalism. Their work demonstrates a creative understanding of the multi-colored aspects of our society which drives them to tell their story like reports in a war zone. “Dirt Don’t Hurt” presents their experience in the world of 2007 from a critical distance. The result is Why Style’s brilliant illustrations which were born from their collective relationship with information, religion, and power stemming from alternative points of view and from an unconventional perspective. Since 2001, Why Style has curated and organized many events dealing with art, design, photography, fashion, and urban culture. The art production by the group has always been meant to make environments and characterize spaces. Their skill, a genetic feature typically Italian, to suit every situation allows them to use differnet media and painting tools to complete the rawness of their creativity.