News

19 May 2017


Street Art Live Performance by JBROCK “The Moleskine Black Wall”

The Artist JBROCK will paint on 960 notebooks The work “MOLESKINE, il tuo UNIVERSO” (MOLESKINE your UNIVERSE)

CROSS THE STREETS

STREET ART LIVE PERFORMANCE: “THE MOLESKINE BLACK WALL”

 

The Artist JBROCK will paint on 960 notebooks

The work “MOLESKINE, il tuo UNIVERSO” (MOLESKINE your UNIVERSE)

INVITE

Saturday May 20, 2017, 10.30am

 MACRO – Museo d’Arte Contemporanea Roma

Sala Didattica, Via Nizza 138

Cross the Streets, an exhibition and cultural platform – at the MACRO – Museum of Contemporary Art of Rome until October 1, 2017 – recounts 40 years of Street Art and Writing. It hosts the most important artists that have spearheaded the fundamental stages of this movement at a national and international level.

After the great success of the inauguration evening where over 4,000 people joyfully “invaded” the museum, dancing late into the night to the beats of rap and hip hop performers – May 20 will see a new event: The Live Street Art Performance “The Moleskine Black Wall”.

On the day dedicated to museums, Cross the Streets will open in the morning to host an extraordinary spectacle. The artist JBRock ‘79, one of the leading figures in stencil and poster art, will paint a work entitled MOLESKINE il tuo UNIVERSO (MOLESKINE your UNIVERSE) on a wall made of 960 Moleskine notebooks. These so-called “Black Books” are the same as those used by artists to prepare and sketch their work.

13×2 meters of imagination: everything that each of us inscribes on that magical black notebook will, over time, become a unique, shared work before the eyes of the children and families. Some of those present are with ARTEinMENTE, an association that contributes artistic care to treat ADHD, attention deficit hyperactivity disorder, in young people.

There is an unmissable opportunity to buy one or more of the notebooks, delivered at the end of the exhibition after October 10, 2017. Each purchase will support the activities of the ARTEinMENTE association and procurers will become “shared owners” of the work. Each notebook will be identified by a digital Vericode tag that will certify its authenticity and ownership for future collections of the work around the world.

From May 21, the notebooks will also be available online through Drago, publishing house and designer of the exhibition, at www.dragolab.com. The event will culminate in the display of the Moleskine Black Wall in the hall of the Macro Museum, where it will remain until October 1st, the last day of Cross the Streets.

Curated by Paulo Lucas von Vacano and promoted by the Rome Department for Cultural GrowthCapitoline Superintendence for Cultural Heritage, the exhibition is conceived and produced by Drago, together with nufactory (promoter and producer of the Outdoor festival), the ABC Project of Lazio and with the organizational support and Museum Services of the Zètema Culture Project. The exhibition is endorsed by CONI.

www.crossthestreets.com

 

Who is JBRock? Born in Rome in 1979. He has been writing since the age of 12 and has never stopped because – today like yesterday – he believes, there is nothing in his life that should make him feel better. He thinks that every human being has a way of life, written in his DNA, and the most difficult thing – in this tour called life – he says, is to find it, identify it and then fight to pursue it, with passion and devotion.

Moleskine is an Italian brand, based in Milan that started out 20 years ago. Born at the beginning of the digital era, it addressed the growing need for quality products to help creatives and travellers in the organization of ideas and time. Moleskine has now evolved into an international brand that provides a range of products: planners, journals, sketchbooks, leather backpacks, wallets and much more. Moleskine boasts a worldwide presence thanks to a network of over 70 Moleskine stores, and from July 2016, a Moleskine Cafè. With a head office in Milan, the group has become The Moleskine Group that includes: Moleskine America, Inc. (created in 2008), Moleskine France (2013), Moleskine Germany (2013) and Moleskine Asia Ltd (2011), which includes Moleskine Shanghai and Moleskine Singapore.

EVENT INFO

CROSS THE STREETS – THE MOLESKINE BLACK WALL

Saturday 20th of May 

Opening hours: from 10.30 to 13.00

Free entrance for the workshop; normal ticket price for the exhibition

MACRO – Museo d’Arte Contemporanea Roma

via Nizza 138, Roma

 

EXHIBITION INFO

CROSS THE STREETS

Curated by: Paulo Lucas von Vacano

Opening to the public: 7th of May – 1st October 2017

MACRO – Museo d’Arte Contemporanea Roma

Via Nizza 138, Roma

Opening hours: Tuesday to Sunday 10.30-19.30 (the ticket office closes one hour in advance)

Monday closed

 

ENTRANCE

 

MACRO via Nizza

Full price ticket: non-residents 10,00 €, residents 9,00 €

Reduced price ticket: non-residents 8,00 €, residents 7,00 €

 

MACRO via Nizza + MACRO Testaccio

Full price ticket: non-residents 12,50 €, residents 11,50 €

Reduced price ticket: non-residents 11,50 €, residents 10,50 €

 

Information for those eligible for reductions www.museomacro.org

INFO: 060608www.museomacro.org

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